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URWell Employee Incentive Program: MotivateMe

MotivateMe allows employees to participate in programs and activities to reach their wellness goals and earn rewards. Employees can earn up to $120 in gift cards for participating in wellness activities!

Get Started

1. Create your account:

If you have Cigna insurance, you have probably already logged in to your portal. But ALL full-time employees, whether you are on our insurance plan or not, have access to a portal customized for the University of Richmond employee wellness program by Cigna and 24-hour customer support. 

Create your account at (please note: to create an account the first time, you will need to visit the website, not the app). Once you have created your account, you can view and access your incentive information 24/7/365 by downloading the myCigna Mobile App or going to In your wellness portal, you will find a list of available healthy actions and goals, as well as instructions on how to earn and redeem rewards.

2. Report wellness activities: 

To earn gift cards worth up to a total of $120, complete the online Cigna Health Assessment at and then participate in wellness activities. 

A full list of activities is available in your account, including:

  • URWell Programs: Participation in campus-wide programs that focus on the eight dimensions of wellness. Download the list of eligible events here.
  • Cigna Health Assessment: Taking the Cigna Health Assessment at 
  • Preventive Care: Completing an annual preventive service (annual physical exam, OB/GYN Well Woman Exam, cervical cancer screening exam, PSA/prostate screening exam, preventive mammogram exam, or preventive colon cancer screening exam)
  • Telephonic Coaching
    • Taking part in Telephonic Coaching to work on a chronic condition by working with a Cigna coach. Call 855-246-1873 to enroll. Available to ALL employees!
    • Take part in Telephonic Coaching to work on stress management, weight management, and tobacco cessation. Call 855-246-1873 to enroll. Available to ALL employees!
  • Online Coaching: Complete any of the online coaching programs at These include improving your nutrition, exercising for better health, maintaining a positive mood, controlling your asthma, managing your diabetes, and more!
  • Case Manager: Work with a case manager to coordinate your care. A case manager will help you to understand an ongoing condition and help you coordinate care and treatment options.

3. Redeem your points:

You can redeem your MotivateMe incentive points for gift cards at any point during the year. Log on to and follow the instructions to redeem points for gift cards to restaurants, retail locations, online retailers, and much more!


Eligibility Requirements

  • Eligible participants must be full-time, benefit-eligible employees
  • Participants must complete Cigna’s quick and easy Health Assessment, a personal questionnaire that includes lifestyle questions about safety, nutrition, exercise, and more.

Cigna Coaches Corner

These YouTube videos highlight Cigna coaches discussing different wellness topics. The videos are great ways to learn about wellness coaching so you can decide if you would like to participate in telephonic or online coaching with MotivateMe.

Watch now